Katie Holmes and Suri Cruise picture used to advertise South Norwood flats

Property developers have used a bizarre marketing technique to promote new flats in Croydon – superimposing a picture of Katie Holmes and Suri Cruise onto their advert.

The photoshop gaffe by developers Sterling Rose uses an image of Tom Cruise’s ex-wife Katie and youngest daughter Suri, taken in New York in 2012.

The poster was spotted in South Norwood , just two-and-a-half miles from where Isabella Cruise, Tom’s older daughter, now lives.

Bemused locals took to social media to mock the strange hoarding.

“Presumably their Scientology f**kwittery won’t be far behind,” Bon van Chovée said

“Stay vigilant, people.”

Dean Richardson said: “So will Tom Cruise be cottaging nearby, then?”

Sterling Rose have been contacted for a comment.

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